Book RotanaGreat Hoteliers Offers from Rotana Hotels

E-distributions and revenue management in hospitality

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
14
Jun

Study: Impact of mobile on business travel

Posted by on in Revenue Managment
  • Font size: Larger Smaller
  • Hits: 6107
  • Print

More data illustrating the effect of the smartphone and the always-connected status of the modern business traveller, this time by way of a study by Sabre Travel Network.

 

It is two years since the study was last produced (interviews with 800 business travellers around the world, some so-called road warriors, others taking between four and seven trips a year, some with fewer journeys), and the results indicate how the mobile is starting to have a dramatic impact.

Highlights:

  • 63% want to receive destination-specific offers from local businesses (up 85% in two years).
  • 47% use smartphones daily to view or receive ads (a jump of 95% since 2009).
  • 72% want to see hotels on a map (up 26%).
  • 43% use a handset to access navigation tools.
  • 71% want to receive driving directions back a particular location.

SVP of Sabre Travel Network, Chris Kroeger, says:

“Consumers already rely on their mobile devices to help them navigate their way through cities around the world.

“In the future, they’ll look for mobile services that are not only location-based but contextually-aware such as airport navigational tools with the ability to find in-airport businesses but also have deals and offers pushed to their smartphone.”

Other findings from the survey include:

  • Two-thirds of travellers want to search and book hotel reservations.
  • Another 66% would like to add hotel bookings to existing itineraries.
  • 62% would like book car hire from a handset (up 32% from 2009).

 

Rate this blog entry:
2

Comments

Must-see Stuff

Your Name:
Your Email:

The Rotana Magazine June 2013
Industry News
Rate this blog entry:
6
Rotana.com
Rotana Mobile App enables browsing and booking on the go
Industry News
Rate this blog entry:
7
Cleartrip dips toe into multi-modal travel search with Rome2Rio-powered Waytogo
Industry News
Rate this blog entry:
1
How to integrate iPads into physical stores
Industry News
Rate this blog entry:
1
Expedia admits that TripAdvisor and Booking.com are hurting it hard
Industry News
Rate this blog entry:
3
Go to top