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Hotel reviews: rants vs raves, impact on loyalty and revenue [INFOGRAPHIC]

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There is no better complementary combination than guest reviews and social media in travel industry. This alliance has changed the way people travel, and also altered the way brands run their businesses.

Online reputation management provider TrustYou has released an infographic that brings out various implications of reviews in travel industry.

Key pointers are below:

There are 100+ million reviews in the web, 81% of them are positive 92% of travellers trust reviews from their friends 49% guests would not book a hotel if it did not have a review


And here is the infographic:

TrustYou ORM - Infographics

Original author: Karthick Prabu
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