Book RotanaGreat Hoteliers Offers from Rotana Hotels

E-distributions and revenue management in hospitality

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
18
Jun

How to integrate iPads into physical stores

Posted by on in Industry News
  • Font size: Larger Smaller
  • Hits: 7944
  • Print

DEVICES: Many travel agencies, tourism boards, hotels and airports are sprinkling a little bit of technical magic dust over their bricks and mortar to not only lure in younger travellers but enhance the experience for existing customers. But the process is not as simple as it appears. Read the full story on TheNextWeb.

For some brands, merging the digital with the physical worlds seems like a logical step, but there are challenges with integrating a device like an iPad into a physical store.

With the launch of its second popup shop in New York, women’s accessories startup BaubleBar teamed up with design and development firm Gin Lane to explore a new challenge faced by modern retailers: given the impact the internet has made on how we shop, how can the digital world augment a traditional in-store experience?

Most in-store displays today act like smart banners; they either exist for branding purposes only or function as interactive ads.

But recently, it’s become increasingly common for stores to experiment with everything from giant, Windows-powered touch displays to the all-familiar iPad.

Read the full story on TheNextWeb

NB: Hi-tech retail image via Shutterstock.

Original author: Tnooz - Talking Other Tech
©tnooz.com
Rate this blog entry:
1

Comments

Must-see Stuff

Your Name:
Your Email:

The Rotana Magazine June 2013
Industry News
Rate this blog entry:
6
Rotana.com
Rotana Mobile App enables browsing and booking on the go
Industry News
Rate this blog entry:
7
First Twitter Hotel Concept
Industry News
Rate this blog entry:
4
Australian regulator casts doubt over $658 million Expedia bid to buy Wotif
Industry News
Rate this blog entry:
0
TRVL for iPad
TRVL rolls out PRSS magazine app maker, Travel by Handstand gets superseded by Crave
Industry News
Rate this blog entry:
2
Go to top