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A brief guide to optimising travel videos and virtual tours on multiple devices

Posted by on in Industry News
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NB: This is a guest viewpoint from Gil Keinan, vice president of commercial and strategy Ice Portal.

Understanding how product and content appears in multiple device is a fact of life in the travel industry these days. Or at least it should be.

But as Google Analytics, Omniture, Unica Netinsight and WebTrends might be aggregating stats on referral, device, bounce rate, content for your web visitors, but what about the finer details on how video content performs?

Here is a travel industry aggregate of consumer data from users that view videos and virtual tours.

We captured the data through our network of distribution channels, so it is incredibly useful for brands to understand the production and presentation of media on all channels and, hopefully, drive more sales.

The three screen world

Our stats currently show the following traffic sources by device:

Desktop viewers: 75% Tablet viewers: 13% Mobile/handheld viewers: 12%

While mobile and tablet continues to grow, analytics show that the majority of rich media still gets displayed on desktop sites.

This might mean that the bulk of consumers do not view rich media from mobile, but it also tells that those hotels and channels that include videos and virtual tours in their mobile and tablet optimized sites will capture more engagement than their compset in their media differentiation.

Desktop browser optimisation

Our stats:

Internet Explorer: 36% Chrome: 33% Firefox: 21% Safari: 10%

Updated Java and Flash presentations do not work well with certain versions of Internet Explorer and Chrome. We recommend using some kind of adaptive serving solution to display your media on your websites and make sure that every user is served the correct format.

Desktop screen resolution

You might like the blank space on both sides of your video player- but this is lost real estate!

Make sure your media player adapts to various screen resolutions. Between IE, Chrome and Safari 28% of viewers use a 1366×768 resolution. Fixed size players are no good.

Mobile screen resolution

Videos have to be delivered to iOS in MP4 Format, H264 codec. FLV just doesn’t cut it!

Obviously, you need to make sure that your website detects the operating system and delivers the appropriate video format to every viewer.

NB: This is a guest viewpoint from Gil Keinan, vice president of commercial and strategy Ice Portal.

NB2: Multiple device image via Shutterstock.

Original author: Special Nodes
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