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28
Jun

Deep dive into customer data shows what it REALLY takes to get a happy hotel guest

Posted by on in Industry News
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If you examine 800,000 hotel reviews from genuine guests you would presumably get an interesting snapshot of what makes a guest swing from hating to loving a property.

This is what Priceline-owned Booking.com has spent a fair amount of time doing recently as part of a project to find out more about what keep its users happy (or not).

The study of reviews was combined with a survey of 1,200 customers in the US.

[Click on the image or here for a larger version]

NB: Full study here on The Booking Truth.

Original author: Kevin May
©tnooz.com
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