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Deep dive into customer data shows what it REALLY takes to get a happy hotel guest

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If you examine 800,000 hotel reviews from genuine guests you would presumably get an interesting snapshot of what makes a guest swing from hating to loving a property.

This is what Priceline-owned has spent a fair amount of time doing recently as part of a project to find out more about what keep its users happy (or not).

The study of reviews was combined with a survey of 1,200 customers in the US.

[Click on the image or here for a larger version]

NB: Full study here on The Booking Truth.

Original author: Kevin May
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