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How to integrate iPads into physical stores

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DEVICES: Many travel agencies, tourism boards, hotels and airports are sprinkling a little bit of technical magic dust over their bricks and mortar to not only lure in younger travellers but enhance the experience for existing customers. But the process is not as simple as it appears. Read the full story on TheNextWeb.

For some brands, merging the digital with the physical worlds seems like a logical step, but there are challenges with integrating a device like an iPad into a physical store.

With the launch of its second popup shop in New York, women’s accessories startup BaubleBar teamed up with design and development firm Gin Lane to explore a new challenge faced by modern retailers: given the impact the internet has made on how we shop, how can the digital world augment a traditional in-store experience?

Most in-store displays today act like smart banners; they either exist for branding purposes only or function as interactive ads.

But recently, it’s become increasingly common for stores to experiment with everything from giant, Windows-powered touch displays to the all-familiar iPad.

Read the full story on TheNextWeb

NB: Hi-tech retail image via Shutterstock.

Original author: Tnooz - Talking Other Tech
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