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MARKETING – Product news, launches and more – July 2013

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The latest marketing news, launches and more from around the travel, tourism and hospitality industry in July 2013.

Tuesday 2 July 2013:

RateGain and Befighter Business Group have announced a strategic partnership to bring RateGain’s full range of hospitality technology solutions to hotels in Russia and Ukraine. Secret Escapes partners with Conde Nast Traveller to give readers luxury flash hotel sales. The white label version of Secret Escapes will sit within the travel guide brand and include hotel stays tailored exclusively for the site. In return, Conde Nast-approved hotels will now also sell on Secret Escapes. Iberiahas completely revamped its website with loads of new features after conducting a survey on more than one million followers on Twitter and Facebook. Iberia learned that 85% of people travel to visit family or friends, or by cultural and entertainment options in the cities to be visited. Search for flights, bookings, and on-line check-in procedures are all faster and more intuitive. New features include: interest-based search engine, social seating, “Fly with Me”  and “Fly and Friends” features.

Previous roundups:

MARKETING – Product news, launches and more – June 2013 MARKETING – Product news, launches and more – May 2013

NB: Marketing image via Shutterstock.

Original author: Tnooz
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