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To share or not to share: more than half would in return for personalisation [INFOGRAPHIC]

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Here’s an interesting study that demonstrates how willing people are to share their personal information on social networks as well as with other websites.

The Intent HQ research shows more than half of UK adults, 53%, who use social networks, are willing to share profile information to view products and content relevant to them.

The study of 2,000 UK adults also reveals 56% of people are happy to use their Facebook or Twitter profile to log onto another website to get a more personal experience.

Discounts and special offers was the main reason given by 57% for using a social network profile on another site followed by products based on their interests, 41%, and, content friends and family have engaged with, 34%.

Large retailers and supermarkets are the sites users will most likely share social data with while 22% would share with a travel site.

Interesting to note that about a third of people, 32%, say they have become more selective in terms of the information they share on social networks.

The study does find some concerns about sharing social data on other websites with privacy cited as the main barrier. Men emerged as less concerned about sharing data and 18 to 24 olds as the least concerned age group.

Further findings include:

50% have shared their hobbies and interests 30% share information about holidays 35% share events they’ve been to


Original author: Linda Fox
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