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Recent blog posts
28
Jun

Wearable tech and understanding the concerns over user’s own data

Posted by on in Industry News

DEVICES: Glass, watches, all sorts of so-called wearable technology, appear to be around the corner – but whilst a lot of debate around privacy is concentrated on what users might do with the data they capture, there are equally fundamental questions about a user’s existing information flowing through such devices. Read the full story on The Guardian.

©tnooz.com
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27
Jun

THE WORLD OF DISTRIBUTION

Posted by on in Industry News

 

 

©pegs.com
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Tagged in: pegasus
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2
26
Jun

Pegasus Solutions Reports Global Leisure Bookings in May Grew +3.7%

Posted by on in Industry News

Setting the Stage for a Solid Summer Travel Season - Booking Gains are Expected to Continue and Climb Along with Rates through August

DALLAS (June 25, 2013) – Global leisure hotel bookings in May grew +3.7% over prior year, according to Pegasus Solutions, the single largest processor of electronic hotel transactions. Setting the stage for a solid summer travel season, the gains are expected to not only continue, but to also climb along with rates through August.

©Ariel Herr
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20
Jun

Localeur adds a twist to local expert tips with a focus on actual locals

Posted by on in Industry News

Local knowledge is the currency of many a travel startup. However, the truth is that much of this local information is delivered by professional writers who don’t live in the subject destination.

Localeur, a four-month-old travel startup based in Austin, is changing that model by seeking out true locals – writers or not – to share their actual local haunts. And it pays them.

©tnooz.com
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20
Jun

A (very) deep-dive into using Facebook for marketing in the travel industry

Posted by on in Industry News

NB: This is a viewpoint by Robert Patterson, vice president of social media and influencer marketing at MMGY Global.

Since 2008, the growth rate for social media marketing spending has surpassed search, display, email and television marketing.

Consumer adoption of social media has shifted the online marketing landscape and with this change in consumer behavior, marketers have had to re-evaluate their marketing plans.

According to the 2013 Portrait of American Travelers study, 82% of travelers trust recommendations from friends and family, 74% of US travelers have a Facebook profile and one out of three travelers reference social media as a main source of travel ideas and inspiration.

With an increasing amount of individuals communicating, reviewing and recommending products and experiences to their friends and family through social media, online word of mouth is vital to successful organic referrals, leads and conversions in today’s marketplace.

How Facebook influences travelers

Facebook offers travel brands the ability to identify prospective travelers, communicate directly with users, engage with advocates and create branded experiences through advertisements and custom-developed Facebook applications.

Facebook is the most powerful social media channel for travel marketers because of the platform’s purchasing process.

Furthermore, Facebook users are passionate about sharing their travel experiences. In 2012, Facebook reviewed the top stories people shared to their Facebook timelines and discovered that the top story being shared by users was travel experiences.

42% of stories shared to users Facebook timelines were travel experiences, more than double that of the next category.

In the evolving digital marketing landscape, it is clear that consumers want to share their travels with others and tourism marketers need to tap into this consumer behavior to generate awareness, inspiration and visitation.

Typical Facebook marketing goals:

©tnooz.com
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20
Jun

Online luxury shoppers help pinpoint expansion opportunities for hotels

Posted by on in Industry News

Different use cases for every day search data are getting more interesting and sophisticated as the results of the World Luxury Index Hotels show.

Digital marketing agency Digital Luxury Group is claiming a first with the index which uses online search data from search giants including  Baidu, Bing, Google and Yandex to discover luxury consumers’ hotel shopping habits.

[market share figures in black, red and green percentages represent change]

©tnooz.com
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20
Jun

Tree of (social media) life comes to Singapore airport

Posted by on in Industry News

Airport officials in Singapore are leaving no stone unturned when it comes to trying to engage with passengers digitally as they pass through the terminals.

Changi Airport Group has planted a nine-metre tall and 11-meter in diameter digital “Social Tree” in the facility. A combination of eight touch-screen photo booths and a giant structure in the middle that constitutes 64 huge 42″ HD TVs form the Social Tree.

Travellers can upload their photos and videos (via a secure log-in mechanism) onto the photo booths which are then displayed in the giant 360 degree screen in the center.

The giant screen displays various animated backgrounds including a mystical forest, deep sea environment, Marina Bay skyline and the heartlands of Singapore.

Travellers can also post photos and videos taken at the booths on their social networking profiles.

Changi Airport - The Social Tree 1

 

©tnooz.com
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20
Jun

DEVICES – Product news, launches and more – June 2013

Posted by on in Industry News

The latest devices news, launches and more from around the travel, tourism and hospitality industry in June 2013.

©tnooz.com
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19
Jun

FlightView brings real-time flight tracking to Tampa’s departure gates

Posted by on in Industry News

Real-time flight information provider FlightView has partnered with Tampa International Airport as the inaugural location for Flight-In-Sight!, a gate information display that shows travelers where their plane is en-route to the gate.

©tnooz.com
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19
Jun

Hotel reviews: rants vs raves, impact on loyalty and revenue [INFOGRAPHIC]

Posted by on in Industry News

There is no better complementary combination than guest reviews and social media in travel industry. This alliance has changed the way people travel, and also altered the way brands run their businesses.

Online reputation management provider TrustYou has released an infographic that brings out various implications of reviews in travel industry.

Key pointers are below:

There are 100+ million reviews in the web, 81% of them are positive 92% of travellers trust reviews from their friends 49% guests would not book a hotel if it did not have a review

 
©tnooz.com
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