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Recent blog posts
02
Jul

MARKETING – Product news, launches and more – July 2013

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The latest marketing news, launches and more from around the travel, tourism and hospitality industry in July 2013.

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02
Jul

How much is on the table with destination services for travel companies? [Hint: it's huge]

Posted by on in Industry News

A study by Euromonitor estimated the total leisure spend on travel and destination-related products was a massive Euro 2.5 trillion during 2012.

Roughly half that of expenditure is on so-called “commodity items”, such as flights, hotel and car rental.

That leaves a mammoth chunk – around Euro 1.25 trillion – accounting for money spent by travellers on in-destination products, such as transfers, things-to-do, attractions, shopping and tours.

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02
Jul

Wuhu wants to disrupt the original disruptors and make travel easy

Posted by on in Industry News

Many an online travel ‘what if? was considered before Wuhu was born and like many startups it’s based on the premise that there must be a better way.

What if it were approached from the traveller’s point of view – loves, hates and desire when travelling What if it were destination rather than origin oriented What if I didn’t have to start from scratch every time I logged in What if it could save a trip plan for later completion What if there was a site that had no inventory to push

The startup’s team is currently 16, including  a five-strong board, and key members include boss Terry Gilliam, chief operating officer James Vaile, tech boss Ajith Pillai, marketing boss Jim Russell and general counsel Paul Remus.

Wuhu is funded by 20 shareholders who are, for the most part, travel executives or investment professionals and it’s going after a slice of the Expedia/Travelocity/Priceline pie.

Revenue is initially expected via agency commission followed by membership fees and, Wuhu tells us,  a new version of ‘placement’ advertising.

Q&A with Terry Gilliam:

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02
Jul

Travelata to shift marketing up a gear with $5 million funding boost

Posted by on in Industry News

Travelata, the online package tours startup has secured funding of US$5m from Poland-based equity firm MCI Management.

Russia-based Travelata, which originally launched in November 2011 initially concentrating on weekend tours, pivoted to packages just over a year ago.

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4
01
Jul

Sign of the times – Google slowly killing natural search

Posted by on in Industry News

MARKETING: Remember the heady days of SEO, circa 2005-2008, when every travel brand around was busily either hiring the services of digital agencies or going it alone when trying to get on the first page of Google. Then came Google’s re-jigging of its real estate and the launch of new products……. Read the full story on TutorSpree.

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4
01
Jul

Visitation to the United States hits all-time record

Posted by on in Industry News

The US Department of Commerce has released their latest report, showing a record surge in visitation to the United States in 2012 – with growth of 7% over 2011, or 4 million visitors, the country welcomed 67 million international visitors last year.

The 2012 International Visitation to the United States, available for download at the Office of Travel and Tourism Industries, revealed the early impact of an aggressive Brand USA campaign in the competition for world tourism dollars.

The Brand USA has also been very active in creating digital experiences that boost engagement and facilitate long-term engagement with the destination. The development of a consumer facing site, DiscoverAmerica.com, was a key part of this consumer push.

In fact, earlier this year, research demonstrated that Brand USA was one of the most talked about offline - 45% of real-world conversations in Western Europe mentioned the US, according to the research.

The campaign has catalyzed celebrities and other stakeholders across the USA in a public/private partnership to deliver a concerted effort to boost tourism dollars – and it’s clearly working, as the detailed report showed a solid trend upwards in overall international visitation.

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2
01
Jul

DISTRIBUTION – Product news, launches and more – July 2013

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The latest distribution news, launches and more from around the travel, tourism and hospitality industry in July 2013.

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2
01
Jul

SOCIAL – Product news, launches and more – July 2013

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The latest social news, launches and more from around the travel, tourism and hospitality industry in July 2013.

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3
01
Jul

SYSTEMS – Product news, launches and more – July 2013

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The latest systems news, launches and more from around the travel, tourism and hospitality industry in July 2013.

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2
01
Jul

A brief guide to optimising travel videos and virtual tours on multiple devices

Posted by on in Industry News

NB: This is a guest viewpoint from Gil Keinan, vice president of commercial and strategy Ice Portal.

Understanding how product and content appears in multiple device is a fact of life in the travel industry these days. Or at least it should be.

But as Google Analytics, Omniture, Unica Netinsight and WebTrends might be aggregating stats on referral, device, bounce rate, content for your web visitors, but what about the finer details on how video content performs?

Here is a travel industry aggregate of consumer data from users that view videos and virtual tours.

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