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Recent blog posts
01
Jul

To share or not to share: more than half would in return for personalisation [INFOGRAPHIC]

Posted by on in Industry News

Here’s an interesting study that demonstrates how willing people are to share their personal information on social networks as well as with other websites.

The Intent HQ research shows more than half of UK adults, 53%, who use social networks, are willing to share profile information to view products and content relevant to them.

The study of 2,000 UK adults also reveals 56% of people are happy to use their Facebook or Twitter profile to log onto another website to get a more personal experience.

Discounts and special offers was the main reason given by 57% for using a social network profile on another site followed by products based on their interests, 41%, and, content friends and family have engaged with, 34%.

Large retailers and supermarkets are the sites users will most likely share social data with while 22% would share with a travel site.

Interesting to note that about a third of people, 32%, say they have become more selective in terms of the information they share on social networks.

The study does find some concerns about sharing social data on other websites with privacy cited as the main barrier. Men emerged as less concerned about sharing data and 18 to 24 olds as the least concerned age group.

Further findings include:

50% have shared their hobbies and interests 30% share information about holidays 35% share events they’ve been to

©tnooz.com
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01
Jul

DEVICES – Product news, launches and more – July 2013

Posted by on in Industry News

The latest devices news, launches and more from around the travel, tourism and hospitality industry in July 2013.

©tnooz.com
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1
28
Jun

How to start or close a funding round as a travel business?

Posted by on in Industry News

STARTUPS: Raising capital is dead easy – you just convince some wealthy folk to believe in your idea and persuade them to part with some of their cash. Right? Obviously it’s nowhere near that simple, as many a travel company will testify. So what should you do? Read the full story on Forbes.

©tnooz.com
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3
28
Jun

O2 launches JetSetMe, spinning a different take on travel for subscribers

Posted by on in Industry News

Mobile communications provider O2 has launched a travel component that provides both compelling insights into travel across their network and intriguing integrations for mobile travelers.

Appropriately named JetSetMe, the project provides visualization of travel across their customer base as they move about the continent.

©tnooz.com
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1
28
Jun

Deep dive into customer data shows what it REALLY takes to get a happy hotel guest

Posted by on in Industry News

If you examine 800,000 hotel reviews from genuine guests you would presumably get an interesting snapshot of what makes a guest swing from hating to loving a property.

This is what Priceline-owned Booking.com has spent a fair amount of time doing recently as part of a project to find out more about what keep its users happy (or not).

The study of reviews was combined with a survey of 1,200 customers in the US.

[Click on the image or here for a larger version]

©tnooz.com
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1
28
Jun

Wearable tech and understanding the concerns over user’s own data

Posted by on in Industry News

DEVICES: Glass, watches, all sorts of so-called wearable technology, appear to be around the corner – but whilst a lot of debate around privacy is concentrated on what users might do with the data they capture, there are equally fundamental questions about a user’s existing information flowing through such devices. Read the full story on The Guardian.

©tnooz.com
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3
27
Jun

THE WORLD OF DISTRIBUTION

Posted by on in Industry News

 

 

©pegs.com
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2
26
Jun

Pegasus Solutions Reports Global Leisure Bookings in May Grew +3.7%

Posted by on in Industry News

Setting the Stage for a Solid Summer Travel Season - Booking Gains are Expected to Continue and Climb Along with Rates through August

DALLAS (June 25, 2013) – Global leisure hotel bookings in May grew +3.7% over prior year, according to Pegasus Solutions, the single largest processor of electronic hotel transactions. Setting the stage for a solid summer travel season, the gains are expected to not only continue, but to also climb along with rates through August.

©Ariel Herr
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1
20
Jun

Localeur adds a twist to local expert tips with a focus on actual locals

Posted by on in Industry News

Local knowledge is the currency of many a travel startup. However, the truth is that much of this local information is delivered by professional writers who don’t live in the subject destination.

Localeur, a four-month-old travel startup based in Austin, is changing that model by seeking out true locals – writers or not – to share their actual local haunts. And it pays them.

©tnooz.com
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3
20
Jun

A (very) deep-dive into using Facebook for marketing in the travel industry

Posted by on in Industry News

NB: This is a viewpoint by Robert Patterson, vice president of social media and influencer marketing at MMGY Global.

Since 2008, the growth rate for social media marketing spending has surpassed search, display, email and television marketing.

Consumer adoption of social media has shifted the online marketing landscape and with this change in consumer behavior, marketers have had to re-evaluate their marketing plans.

According to the 2013 Portrait of American Travelers study, 82% of travelers trust recommendations from friends and family, 74% of US travelers have a Facebook profile and one out of three travelers reference social media as a main source of travel ideas and inspiration.

With an increasing amount of individuals communicating, reviewing and recommending products and experiences to their friends and family through social media, online word of mouth is vital to successful organic referrals, leads and conversions in today’s marketplace.

How Facebook influences travelers

Facebook offers travel brands the ability to identify prospective travelers, communicate directly with users, engage with advocates and create branded experiences through advertisements and custom-developed Facebook applications.

Facebook is the most powerful social media channel for travel marketers because of the platform’s purchasing process.

Furthermore, Facebook users are passionate about sharing their travel experiences. In 2012, Facebook reviewed the top stories people shared to their Facebook timelines and discovered that the top story being shared by users was travel experiences.

42% of stories shared to users Facebook timelines were travel experiences, more than double that of the next category.

In the evolving digital marketing landscape, it is clear that consumers want to share their travels with others and tourism marketers need to tap into this consumer behavior to generate awareness, inspiration and visitation.

Typical Facebook marketing goals:

©tnooz.com
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